GenZReportBasedontheCriteoShopperStoryIntroductionMoveoverMillennials—there’sanewgenerationofshoppersinstores.CriteosurveyedthousandsofmembersofGenZintheUS,UK,France,Germany,Brazil,andJapantounderstandwhattheythinkaboutshopping:whatmotivatesthemtoshopandwhattheywantfromtheretailexperience.Whileallcountrieshavedifferenteconomicfactorsatplay,membersofGenZshareacommonalityintheirloveofreal-worldretailexperience,albeitaugmentedbytechnology.KeyfindingsaboutGenZ:Theyhavesignificantspendingpower.Theyarethemostlikelytovaluereal-worldexperiences.Theyarethemostlikelytoshoparound.Theyarethemostdissatisfiedwiththeonlineexperience.Theyexpectrelevancefromproductsandmarketing.Contents12345WhoisGenZ?Gettoknowthenewestgenerationofinfluentialshoppers.HowsocialandmobileshapetheirlivesOr,whycontentandconnectivityreignsupreme.Real-worldretailmatterstothem?#DefinitelyGood-lookingstoresanduniqueproductsareon-trend.AppealingtoGenZThepathtopurchaseispavedwithpersonalization.WhatGenZwantsfromretailersandbrandsToptakeawaysformarketerswhowanttowin.Thereare4distinctgenerationsincommerceGenX1969-1983GenZ1994-2002Boomers1945-1968Millennials1984-1993Source:Definitionsofthesegenerationsvary.Forthepurposesofthissurvey,Boomers=50+,GenX=35–49,Millennials=25-34,GenZ=16-24WhoisGenZ?Gettoknowthenewestgenerationofinfluentialshoppers
